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'Cold Calling Techniques: That Really Work!' by Stephan Schiffman. |
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| Description | Acknowledgments ix Preface to the 20th Anniversary Edition xi Introduction xiii Cold Calling Is Essential 1 By the Numbers 9 Where to Look for Leads 25 Cold Call Mechanics 32 Using Cell Phones 52 Turning Around Common Responses 33 The Ledge 65 Mastering Third-Party and Referral Calls 75 Leaving Messages That Get Results 86 More on Voice Mail 102 E-Mail Tactics 104 Follow-Up Calls 108 The Four-Step Sales Process 115 The Principles of Sales Success 122 Sample Scripts 132 Index 137. | | Release Date | 2003-09-01 | | Author | Stephan Schiffman | | Format | Dimensions 14.0x21.3x1.3 cm
160 pages
book | | Publisher | Adams Media | | Subject(s) | Business & Economics / Marketing / Telemarketing |
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Last Updated
25/11/2024 at 04:00. |
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