Purple Cow: Transform Your Business by Being Remarkable: Compare Cheapest Prices UK

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    Title

    Purple Cow: Transform Your Business by Being Remarkable
    Author

    Seth Godin
    Product

    Paperback
    List Price £699.00
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    'Purple Cow: Transform Your Business by Being Remarkable' by Seth Godin.





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    Google Book Details:

    DescriptionYou're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
    Release Date2005-01-27
    AuthorSeth Godin
    FormatDimensions 12.6x20.0x1.0 cm
    166 pages
    book
    PublisherPenguin UK
    Subject(s)Business & Economics / General
    Business & Economics / Marketing / General
    Business & Economics / Marketing / Research
    Business & Economics / Sales & Selling / General
    Business & Economics / Sales & Selling / Management


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    Last Updated
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