|
|
Please Wait. Checking Prices.....
Compare Book Prices and get the Cheapest UK Price for
'Marketing: Concepts and Strategies' by Dibb. |
Are our stores safe?
Before we add any store to our price scanning software we
carefully check that is a reliable and safe retailer. All our stores use secure
socket layer (SSL) technology to prevent your credit card information from
being stolen. They are also all members of major affiliate networks and have
reasonable trading, returns and privacy policies. You can buy with confidence
at any of the stores we check.
|
| Description | Throughout the 1980's Bill Pride and OC Ferrell's text led the way in the USA, with full colour design and cutting edge supplements for tutors. In the UK and Europe, tutors mainly used Kotler's or McCarthy's books. In 1991 Warwick-based Sally Dibb and Lyndon Simkin joined forces with Bill Pride and O.C. Ferrell to produce the first European edition of "Marketing: Concepts and Strategies". This trail-blazing Euro-text proved hugely popular with tutors and students, prompting rival publishers to sponsor a host of poor imitations. Each new edition of "Marketing: Concepts and Strategies" is a full re-write, never a minor revision. The best and most popular features from the previous edition are retained, while peer suggestions coupled with Sally and Lyndon's experience at Warwick Business School lead to a topical and insightful set of additions and improvements. In this way, existing tutors find there is convenient synergy between their course structures and the revised content, while students benefit from coverage of the leading-edge concepts and thinking in the discipline. A significant change for the 5th edition has been the incorporation of practitioners' views about the role of marketing, from leading exponents in Calor, Fujitsu and Tilda, to name only some. Just as truly effective marketing for practitioners require the word "strategic" placing in front of "marketing", this addition of "Marketing: Concepts and Strategies" has put greater emphasis on the process and associated concepts of strategic marketing. As a result, this edition is genuinely applicable to undergraduates, MBAs or college students studying for professional exams. Recommended by The Chartered Institute of Marketing. | | Release Date | 2006 | | Author | Sally Dibb
Lyndon Simkin
William M. Pride
O. C. Ferrell | | Format | Dimensions 20.2x25.0x2.5 cm
878 pages
book | | Publisher | Houghton Mifflin | | Subject(s) | Business & Economics / General
Business & Economics / Accounting / General
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General |
Where delivery prices can be checked live they are. If this is not possible then our most recent record of the stores standard UK delivery is used. These are updated regularly. All prices are meant as a guide and are in no way legally binding.
|
|
Last Updated
22/04/2025 at 04:00. |
|
|
|
