Principles and Practice of Marketing: Compare Cheapest Prices UK

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    Title

    Principles and Practice of Marketing
    Author

    David Jobber
    Product

    Paperback
    List Price £4099.00
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    'Principles and Practice of Marketing' by David Jobber.





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    Google Book Details:

    DescriptionContains introductory marketing modules at undergraduate or MBA level. This book covers topics led by contemporary practice and informed by research. It offers lecturers and students a range of cases, vignettes and adverts, a variety of Internet exercises, ethical dilemmas and chapter reviews, and a package of extra resources online.
    Release Date2004
    AuthorDavid Jobber
    FormatDimensions 19.6x26.0x3.3 cm
    942 pages
    book
    PublisherMcGraw-Hill Higher Education
    Subject(s)Business & Economics / Advertising & Promotion
    Business & Economics / Marketing / General
    Business & Economics / Sales & Selling / General


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